Mobile phone usage in India has been growing at a very fast pace in recent times due to affordable handsets and calling rates. Initially when mobile phones were launched in India in the mid 1990’s, subscribers had to pay exorbitant call rates as high as Rs. 16/minute for outgoing and Rs. 8/min for incoming. However, in the last decade the landscape of mobile phone India usage has dramatically changed first with incoming calls becoming free and then drop in call rates due to increased competition between mobile phone operators in India.
Even though computer and internet access is increasing rapidly in India, mobile phone India penetration is increasing at a far faster pace. With new segments of consumers joining the Mobile Phone India revolution, it is estimated that a significant part of the Indian population would have mobile phone access in the next five to ten years.
Tata Indicom has been at the forefront of driving Mobile Phone India usage and expansion by providing unmatched coverage in more than 3500 towns across 23 circles in India. Boasting of a superior network and better call clarity, Tata Indicom is reaching out to more and more Mobile Phone India users.
With a variety of prepaid and postpaid tariff plans to suit every budget and calling requirement as well as a large portfolio of economical and feature packed handsets, Tata Indicom has become the fastest growing mobile service provider in India.
The mobile phone user base in India is likely to continue to grow at an exponential rate in the coming years. At the same time, value added services like ringtones, welcome tunes and voice station is likely to fuel greater interaction between the consumers and mobile content.
With high speed internet access through mobile phones becoming a reality, Mobile Phone India users are likely to have an even better mobile experience in the years to come.